Why Use an Etsy Offsite Ads Fee Calculator?
Etsy promotes shop listings across external search engines and social media networks like Google, Facebook, and Pinterest via Offsite Ads. While this brings in external traffic, the resulting 12% to 15% advertising fee can heavily impact your profit margins. This calculator combines standard Etsy fees with the exact ad percentage so you can price your handmade goods safely.
How Etsy Offsite Ads Fees Are Calculated
If a buyer clicks an external ad and completes a purchase within 30 days, Etsy charges an advertising fee based on your shop’s trailing 12-month revenue. Shops earning under $10,000 pay 15%, while shops earning $10,000 or more pay a discounted rate of 12%. This fee applies to both the item price and shipping amount.
Frequently Asked Questions (FAQ)
You can opt out only if your shop made less than $10,000 USD in the past 365 days. Once your shop crosses $10,000 in revenue, participation becomes mandatory for the lifetime of your shop.
The maximum fee charged for a single item order through Offsite Ads is capped at $100, regardless of how large the total order amount is.
Yes. The percentage fee is calculated based on the total order subtotal, which includes both the item sale price and the shipping amount charged to the buyer.
Yes. Offsite Ads fees are charged on top of your standard $0.20 listing fee, 6.5% transaction fee, and payment processing fees.
You can review your attributed orders by visiting your Etsy Shop Manager dashboard under Marketing > Offsite Ads to track performance and fees.